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I help first-time mamas 

answer the question “what does my business look like after baby”. 

This is the ultimate FREE guide for first time mamas in business who want to THRIVE through leave. 

I help first-time mamas answer the question, “What does my business look like after baby?”. 

This is the ultimate FREE guide for first time mamas in business who want to THRIVE through leave. 

Browse our favorite things for...

EXPECTING MOMS
BOOKS
PODCATS
PRODUCTS
YOUR BABY
YOUR BUSINESS

Browse our favorite things for...

EXPECTING MOMS
BOOKS
PODCATS
PRODUCTS
YOUR BABY
YOUR BUSINESS

Best reads for the mama to be...

Expecting Better 

Emily Oster empowers pregnant women with the knowledge to make informed choices, debunking conventional restrictions and offering a refreshing take on navigating the profound journey of pregnancy.

Ina May's Guide to Childbirth 

With over thirty years of experience, Ina May Gaskin dishes out down-to-earth advice and shares inspiring birth stories that highlight the perks of going natural, trusting in your body's ancient wisdom for a more fulfilling and less-meddled-with birthing experience.

The Sabbatical Method 

Alyson Caffrey wrote the book that gives you all of the tools you need to remove yourself from day-to-day operations and get back to what really matters: your family.

Cribsheet  

Emily Oster revolutionizes parenting wisdom by supporting women with data-driven decision-making in by tackling the challenges of early parenthood with her insightful approach.

CLICK TO READ
CLICK TO READ
CLICK TO READ
CLICK TO READ

The Nanny Connie Way 

Nanny Connie guides first-time parents with her sweet and sassy wisdom, walking them through breastfeeding, pacifiers, bath time, and more to thrive in the first four months of parenthood.

The Girlfriends' Guide to Pregnancy 

Vicki Iovine, a four-time delivery room veteran, spills the beans on all things pregnancy—think of it like chatting with your best friend about the weird, funny, and downright confusing aspects of expecting, from body changes and mood swings to staying stylish and navigating the scientific side of it all..

Real Food for Pregnancy 

Cut through the confusion of prenatal nutrition with Lily Nichols, where she breaks down what to eat and why, debunking outdated advice with evidence-based research, so you can confidently fuel a smooth, healthy pregnancy.

CLICK TO READ
CLICK TO READ
CLICK TO READ

How to Raise an Adult 

Julie Lythcott-Haims offers a must-read for parents seeking a healthier approach, drawing on research and personal insights to expose the pitfalls of overparenting, while providing practical strategies to nurture resilience and independence in children from toddlers to twentysomethings.

Essentialism  

If you've ever felt stretched too thin, overworked, or like your time is being hijacked, Greg McKeown wrote the game-changer. Offering a whole new approach—doing less but better in every area of life by systematically distinguishing what truly matters and eliminating the rest.

Atomic Habits  

James Clear provides a proven framework for daily improvement, revealing practical strategies to form good habits, break bad ones, and master tiny behaviors that lead to remarkable results, all while debunking the myth that the problem lies with individuals rather than the systems in place, offering a straightforward guide to making positive habits inevitable and bad habits impossible.

Buy Back Your Time 

Dan Martell spills the secrets to scaling your business and growing rich by emphasizing the importance of designing freedom to engage in high-value work, offering practical steps to immediately buy back time, and sharing operating procedures and hiring practices for rapid and robust growth, all while enjoying more freedom than you ever imagined.

CLICK TO READ
CLICK TO READ
CLICK TO READ
CLICK TO READ

10x is Easier Than 2x 

Dan Sullivan talks about achieving 10X growth is way easier than going for 2X growth, as he breaks down the counterintuitive process of focusing on expanding your four most important freedoms—time, money, relationship, and purpose—to multiply success and satisfaction in both life and business.

Do the Work  

Steven Pressfield's wrote your no-nonsense guide to overcome resistance and finally finish that project, offering a practical roadmap to take you from the start to the finish of any long-form endeavor and tackle the predictable obstacles along the way.

CLICK TO READ
CLICK TO READ

Best reads for the mama to be...

Expecting Better 

Emily Oster empowers pregnant women with the knowledge to make informed choices, debunking conventional restrictions and offering a refreshing take on navigating the profound journey of pregnancy.

CLICK TO READ

Ina May's Guide to Childbirth 

With over thirty years of experience, Ina May Gaskin dishes out down-to-earth advice and shares inspiring birth stories that highlight the perks of going natural, trusting in your body's ancient wisdom for a more fulfilling and less-meddled-with birthing experience.

CLICK TO READ

The Sabbatical Method 

Alyson Caffrey wrote the book that gives you all of the tools you need to remove yourself from day-to-day operations and get back to what really matters: your family.

CLICK TO READ

Cribsheet  

Emily Oster revolutionizes parenting wisdom by supporting women with data-driven decision-making in by tackling the challenges of early parenthood with her insightful approach.

CLICK TO READ

The Nanny Connie Way 

Nanny Connie guides first-time parents with her sweet and sassy wisdom, walking them through breastfeeding, pacifiers, bath time, and more to thrive in the first four months of parenthood.

CLICK TO READ

The Girlfriends' Guide to Pregnancy 

Vicki Iovine, a four-time delivery room veteran, spills the beans on all things pregnancy—think of it like chatting with your best friend about the weird, funny, and downright confusing aspects of expecting, from body changes and mood swings to staying stylish and navigating the scientific side of it all..

CLICK TO READ

Real Food for Pregnancy 

Cut through the confusion of prenatal nutrition with Lily Nichols, where she breaks down what to eat and why, debunking outdated advice with evidence-based research, so you can confidently fuel a smooth, healthy pregnancy.

CLICK TO READ

How to Raise an Adult 

Julie Lythcott-Haims offers a must-read for parents seeking a healthier approach, drawing on research and personal insights to expose the pitfalls of overparenting, while providing practical strategies to nurture resilience and independence in children from toddlers to twentysomethings.

CLICK TO READ

Essentialism  

If you've ever felt stretched too thin, overworked, or like your time is being hijacked, Greg McKeown wrote the game-changer. Offering a whole new approach—doing less but better in every area of life by systematically distinguishing what truly matters and eliminating the rest.

CLICK TO READ

Atomic Habits  

James Clear provides a proven framework for daily improvement, revealing practical strategies to form good habits, break bad ones, and master tiny behaviors that lead to remarkable results, all while debunking the myth that the problem lies with individuals rather than the systems in place, offering a straightforward guide to making positive habits inevitable and bad habits impossible.

CLICK TO READ

Buy Back Your Time 

Dan Martell spills the secrets to scaling your business and growing rich by emphasizing the importance of designing freedom to engage in high-value work, offering practical steps to immediately buy back time, and sharing operating procedures and hiring practices for rapid and robust growth, all while enjoying more freedom than you ever imagined.

CLICK TO READ

10x is Easier Than 2x 

Dan Sullivan talks about achieving 10X growth is way easier than going for 2X growth, as he breaks down the counterintuitive process of focusing on expanding your four most important freedoms—time, money, relationship, and purpose—to multiply success and satisfaction in both life and business.

CLICK TO READ

Do the Work  

Steven Pressfield's wrote your no-nonsense guide to overcome resistance and finally finish that project, offering a practical roadmap to take you from the start to the finish of any long-form endeavor and tackle the predictable obstacles along the way.

CLICK TO READ

Best listens for the mama to be...

Mom Brain

Hilaria Baldwin and Daphne Oz navigate the chaos of motherhood with a mix of fun and bewilderment, sharing advice from trusted experts, mom friends, and their own learning experiences, because, let's face it, being a mom is a full-on, full-time adventure without a manual.

This Mother Means Business 

Laura Sinclair hosts a podcast for ambitious moms, featuring conversations on balancing entrepreneurship and motherhood, offering practical insights and stories to empower and showcase the possibilities of being a mom and CEO.

Growing Pains 

Listen in to the Growing Pains Podcast with yours truly where I interview other mompreneurs, talk about how I have scaled businesses while managing life at home, showcasing that having it all is not just a pipedream but a daily reality.

CLICK TO LISTEN
CLICK TO LISTEN
CLICK TO LISTEN

Business Made Simple

Listen in with Donald Miller where each week you'll get coaching on building your business like an airplane, with insights on leadership, marketing, sales, products, and cash flow to help you optimize and soar.

Family Brand

Chris and Melissa Smith guide you on all things family. Our very own, Alyson Caffrey, was a guest on their podcast talking about how she achieved the balance of family and continuing to successfully grow her business.

Goal Digger

Jenna Kutcher offers a live-workshop style show giving actionable tips, expert interviews, and practical advice to help you redefine success, find joy in pursuing your goals, and navigate entrepreneurship, whether you're dreaming, side hustling, or building an empire.

CLICK TO LISTEN
CLICK TO LISTEN
CLICK TO LISTEN

Best listens for the mama to be...

Mom Brain

Hilaria Baldwin and Daphne Oz navigate the chaos of motherhood with a mix of fun and bewilderment, sharing advice from trusted experts, mom friends, and their own learning experiences, because, let's face it, being a mom is a full-on, full-time adventure without a manual.

CLICK TO LISTEN

This Mother Means Business 

Laura Sinclair hosts a podcast for ambitious moms, featuring conversations on balancing entrepreneurship and motherhood, offering practical insights and stories to empower and showcase the possibilities of being a mom and CEO.

CLICK TO LISTEN

Growing Pains 

Listen in to the Growing Pains Podcast with yours truly where I interview other mompreneurs, talk about how I have scaled businesses while managing life at home, showcasing that having it all is not just a pipedream but a daily reality.

CLICK TO LISTEN

Business Made Simple

Listen in with Donald Miller where each week you'll get coaching on building your business like an airplane, with insights on leadership, marketing, sales, products, and cash flow to help you optimize and soar.

CLICK TO LISTEN

Family Brand

Chris and Melissa Smith guide you on all things family. Our very own, Alyson Caffrey, was a guest on their podcast talking about how she achieved the balance of family and continuing to successfully grow her business.

CLICK TO LISTEN

Goal Digger

Jenna Kutcher offers a live-workshop style show giving actionable tips, expert interviews, and practical advice to help you redefine success, find joy in pursuing your goals, and navigate entrepreneurship, whether you're dreaming, side hustling, or building an empire.

CLICK TO LISTEN

Tools that make your business run better...

Kajabi makes it easy to turn your knowledge into digital products to sell. We also offer everything you need to run your business including a website maker, landing page builder, email marketing software, sales funnel software, the ability to accept payments and much more.

TRY IT OUT

Trainual is like a playbook for your whole business. Documentation, delegation, onboarding, and training in one platform—everything you need to systemize and scale your team from 5 to 500.

TRY IT OUT

SamCart is awesome for solopreneurs with online digital product businesses like eBooks, courses, or coaching packages. You can host a product, set up a “store”, and start accepting payments all with ease. .

TRY IT OUT

Slack is a new way for your entire company to communicate. It replaces email with something faster and better organized.

TRY IT OUT

Airtable is a hybrid that mixes the intuitiveness of spreadsheets and the power and functionalities of databases. It may be the simplest database tool that you ever use.

TRY IT OUT

Opal Webcam

I cannot say enough great things about Opal Webcams. Elevate your video calls and recordings with them ASAP.

TRY IT OUT

MV7 Mic with Tripod

No gatekeeping here - this microphone changed my podcast game for the better. Do yourself a favor and get one of these!

TRY IT OUT

Hey! I’m Alyson, 

Your maternity leave guide and business doula.

When I was becoming a mom, my business was three years old. It relied heavily on me to run and I did’t have the resources to hire a massive team to send me out on maternity leave. 

It caused me and my family so much undue stress. I didn’t have the right plan, the resources available to self-employed women were total crap or non-existent. 

So, when I planned another leave just 17 months later, I did things a little differently. I was able to grow my business through both of my maternity leaves and redefine what my business looked like after both my babies. 

Now, I run two growing companies and take every Friday off to be with my babies.