MATERNITY LEAVE ROADMAP
Introducing the Maternity Leave Roadmap
A straightforward plan to help you get confident about your self-employed maternity leave (even if everything still relies on you)
You're not asking for too much.
You want to actually step away from your business for maternity leave—and come back to something that hasn’t fallen apart in your absence.
No Slack pings while nursing.
No apologizing to clients from your hospital bed.
No running payroll in between contractions. (Yep, it happens.)
But right now, it feels like everything is in your head—and time is running out to figure it all out.
This is your sign: You can take real time off.
And this roadmap will help you get there.
The Maternity Leave Roadmap is a self-paced, bite-sized planning experience for business-owning moms who want to feel calm, clear, and confident as they prepare to take time off for their baby.
Whether you’re 3 months out, due in 3 weeks, or just thinking ahead—this 30-day step-by-step roadmap will walk you through the systems, financial prep, and boundaries you need to actually enjoy your leave (without your business falling apart).
Here’s what’s inside your $97 value → now just $27
30 Daily Emails
Bite-sized prompts, tips, and actions delivered straight to your inbox for 30 days (or faster, if you prefer!).
One-Page Maternity Leave Plan
Get crystal clear on your leave goals and share them with your team or clients.
Budgeting Workbook
Nail down exactly how much time you can take—and how to fund it.
Audio Series
Planning strategies to listen to while you walk, work, or nest.
Video Series
Watch Alyson guide you step-by-step through the key areas of leave prep.
BONUS: Get Funded Masterclass
Learn how to access financial support (even if you’re self-employed).
Sound Familiar?
You’ve said things like:
“I’ll just work until I can’t anymore and figure it out later.”
“My business is my maternity plan.”
“It’s fine—I’ll just keep my phone nearby during leave.”
But the truth? Maternity leave isn’t about what it looks like on Instagram.
It’s about what it feels like when you’re in it.
The Roadmap was built to help you feel prepared, supported, and proud of the leave you take.
Who Maternity Leave Roadmap Is For:
This is for you if...
You're a solopreneur or small business owner
You're pregnant, TTC, or recently had a baby
You're overwhelmed by the idea of planning but know you don’t want to wing it
You’ve said, “I just need someone to tell me what to do”
You want to be present with your baby and confident your business is still working behind the scenes
This is not for you if...
You’re looking for a quick fix without doing the work
You want a one-size-fits-all plan
You’re not ready to invest a few minutes a day into planning for your peace of mind
What moms are saying…
“This was like having a maternity leave doula in my inbox.”
“I thought maternity leave as a business owner was impossible. This made it feel doable.”
“The audio series alone was worth the price—I listened every morning while I walked.”
Meet Your Guide: Alyson Caffrey
Founder of Master Maternity Leave • Systems Strategist • Mom of Two
Hey there—I’m Alyson. 👋
When I was preparing for my first maternity leave, I did what most business-owning moms do… I winged it.
I answered emails from the hospital bed. Took calls while nursing. Checked Slack at 2 a.m. And guess what? I barely remember those early days with my baby.
That experience broke my heart and lit a fire in me.
So I overhauled everything. I created systems that let my business run without me. I set boundaries. I prepped financially. And my second maternity leave? Night and day different. Peaceful. Profitable. Present.
Now, I help other ambitious mamas do the same—without shame, hustle, or overwhelm.
This roadmap is the exact framework I wish I’d had the first time.
And I can’t wait for it to support you like it’s supported 1,000+ moms (and counting).
We’re not here to chase balance. We’re here to create businesses that work with our lives, not over them. Let’s do it together. 💛
— Alyson
You can take leave without burning your business down.
Let us show you how.
For a limited time, get the Maternity Leave Roadmap for just $27 (normally $97).
$97 USD
$27 USD
Your business can thrive—even while you rest. Let’s build your plan together.
Questions? Here’s what people ask:
Perfect! You’ll have even more time to implement what you learn. Many of our customers are TTC or in early pregnancy.
Yes. Each daily email is short and actionable. Even if you don’t get through all 30, you’ll get clarity fast.
Nope. Whether you’re a solopreneur or have a small team, the roadmap adapts to your unique setup.
Don’t wait until your due date to figure it all out.
Your future self—rocking that newborn while sipping coffee in peace—will thank you.