The Maternity Leave Blueprint
Plan a Real Maternity Leave — Without Sacrificing Everything You've Built
Your complete maternity leave prep guide, including client communication plan, revenue protection strategy, and week-by-week prep checklist designed for business owners.
TRUSTED BY 1,000+ MAMMAS
You shouldn’t have to choose between your baby and your business.
But for self-employed moms, that’s often what it feels like.
If I step away, will my income disappear?
Will clients leave? Will everything stall?
Am I making the right decisions — or just guessing?
You’re not imagining it. Maternity leave as a business owner is uniquely hard — and can feel painfully lonely.
There’s no HR department.
No policies to follow.
No roadmap built for you.
So most moms:
- Overwork right up to birth
- Stitch together half-plans in isolation
- Or return before they’re ready — exhausted, overwhelmed, and unsure
The truth is: most maternity leave planning advice is geared toward employees.
My resources are tailored to moms at the helm– specifically for business owners, by one.
you’re not behind, broken, or doing it All wrong.
HERE ARE THE LIES WE'RE SOLD.
"Just hire more help."
Whether you've never hired before or you feel like you need to panic hire for maternity leave... this is a complex decision. For my moms who don't have the budget or desire to hire a team, this advice can feel shallow.
"Business Owners never stop working."
No. In fact, maternity leave can become the season where we finally learn the 20% of the business that moves really the needle. So you can work less and earn more.
“You can’t afford to step away.”
The truth? You can’t afford not to. Skipping a plan is what costs the most—in lost income, missed time with your baby.
“Maternity leave is a luxury.”
Taking care of your body, your baby, and your business is not a luxury. It’s essential. And it’s possible—with the right support.
The TRUTH ...
You need a plan built specifically for YOU—A business-owning mom, not an employee.
What moms are saying about working with me...
Instead of rushing back into the business, OR PIECING TOGETHER ADVICE FROM CHAT GPT, lean on PROVEN strategies and a community that gets it.
“I was so stressed thinking about maternity leave and after only a month in this program I have never been so excited about a transitional period in my business. What I did NOT anticipate was the peace of mind I’d get from Aly and the community helping me solve my problems in real time. Aly is so knowledgeable and incredibly helpful with different ways of thinking while you’re a lil stuck in your head. Plus she’s so invested in all of our success. Best investment hands down!”
Lyndsay G.
I took four months off and we had our biggest revenue day!
“Aly set us up so well to be successful while I was on maternity leave. I took four months off and we had our biggest revenue day to date while I was out!!”
Bridgitte M.
What Is the Maternity Leave Blueprint?
a step-by-step planning experience that shows you exactly how to prep your business for leave.
This is not a one-sized-fits-all experience. It’s a repeatable, reality-based planning process tailored to the real lives of business owners. I’m not going to tell you that you need to “build a passive income stream” or cold-plunge your way to success.
With planning paths for both: moms with the support of a team, and without.
You’ll be supported with every decision and every step.
Here's what's possible (and probable)
you’ll feel
- Supported with step-by-step guidelines for what to put in place
- Like you don’t have to carry every decision alone
- That peace of mind knowing that even if everything isn’t perfect, you’re ready
you’ll have:
- A clear income number that you’ll need to hit
- A customized strategic plan you actually trust
- A confident way to navigate client transitions and announcements
- A return to work plan that’s exciting
Inside the Program, You’ll Get:
A complete business audit
Brew a cup of tea and tell me about your business, maternity leave plans. I will personally review where your opportunities are and where you’re most vulnerable.
Value: $4,997
Your customized maternity leave plan
A fully customized maternity leave plan that fits your business, your life, your goals. Including the exact steps you need to take to get ready for the season.
Value: $1,997
Private community of business-owning moms
This is the place to be if you are expecting a baby and running a business this year. Join dozens of other moms who are also planning leave alongside you.
Value: $997
The Client Continuity Plan™ system
The instant de-stress… what to do with clients. This is one of my favorite systems to teach. It’ll help safeguard your client relationships (and income) through leave. Imagine keeping your revenue steady with a solid plan.
Value: Priceless!
Weekly group coaching with Alyson
Come as you are, bring your challenges and your wins. Every week we mix it up on the group call sharing personal stories and giving each other strength. I am on every single call giving coaching and feedback on plans.
Value: $997
Lifetime access and all future updates
As this program evolves, you can return to the content as a calm landing spot for future maternity leaves and time off. So you’ll never feel like you have to choose between your business and your baby again.
Value: $997
PLUS! Get These Bonuses:
Quarterly LIVE planning worksops
designed to keep you moving forward and plan with me for 90-minutes.
Value: $197
Alyson’s Personal KPI Dashboard
keep your finger on the pulse of your business while you’re away
Value: $37
The Get Funded Masterclass
how to cover leave with outside funding and replace your income
Value: $57
Choose your payment plan:
No-Risk Guarantee — If you complete the process, review the materials, attend the sessions, and don’t feel it was worth it, I’ll refund you.
Let’s Be Real:
You Can’t Afford Not to Plan
Lost clients who couldn’t wait
Covering expenses out of pocket
Constantly checking in instead of resting
Priceless
Most moms spend more than the cost of this program just trying to recover from a half-baked leave plan.
My goal is to provide you more in value than you ever pay for this programming.
Here’s What You’ll Walk Away With
Get your business audit
I'll personally pop the hood to show you where you're vulnerable and where to focus your efforts.
get financial clarity
From your audit and leave plan, we'll determine the hard cost of your leave and create a savings plan, revenue map, and lean into income replacement options.
Solidify client continuity
Learn how to safeguard your client list through leave to make sure everyone stays income is stabilized.
Brush up your business systems
Install a light-touch systems to keep things moving while you're out. From team nurture to basic lead gen, things won't stop when you're away.
Transition back with confidence
We'll co-create a plan and timeline to transition back into the business with full confidence and with clear focus.
Your journey to a *real* maternity leave starts now!
A Real Mom’s Story
Carly had no idea what to do.
Her studio could barely keep the lights on without her involvement.
And she was only 3 months away from her son’s arrival.
She embraced our planning process.
She prepped her content, created a lightweight lead funnel, automated her bookings, and took 10 weeks off—fully unplugged.
“After three sessions with Alyson I can confidently say my operations are in better working order than they’ve ever been before. And I’m home giving 100 percent of my energy to my family which is so important to me right now.”
Carly, Founder of Good Vibe Media and mom of two
This is what’s waiting for you on the other side of a solid plan.
Aly and her calming presence has been such a joy.
“In a world where everything feels so go-go-go, and anxiety and “do this now” and anxiety and “get this done”, listening to Aly and her calming presence has been such a joy. It’s peaceful. I don’t feel rushed. It doesn’t make me feel scared, and has given me things to prepare for that I wouldn’t have thought about without going through this program. I can’t recommend it enough!
Alyse, Co-Founder of Marketing Intent and mom of two
nice to meet you!
Hey, I’m Aly—operations strategist, mom of two, and your maternity leave coach.
Welcoming my first son into the world cracked me wide open. My business was three years old and I had the amazing idea to “wing it” through maternity leave. I didn’t think I had any options and told myself that this season was just “going to be hard.”
It wasn’t until I got pregnant with my second son just nine months later that everything changed.
I designed our resources and founded master maternity leave so that moms didn’t have to go through this season alone.
The strategies I used to plan my second maternity leave left me with the space to be with my family, a second chance to bond with my first, and lead me toward my most profitable years in business yet.
These tools can give you the maternity leave you’ve been dreaming of, and I walk alongside you every step of the way.
How the experience works
Step One
Enroll in the Maternity Leave Blueprint and get instant access to the material so you can get started with your leave plan.
Step Two
Join our private community and bookmark our weekly calls on your calendar.
Step Three
Start by telling me about your business so I can pop the hood and give you the personalized support you’ve been craving.
Choose your payment plan:
No-Risk Guarantee — If you complete the process, review the materials, attend the sessions, and don’t feel it was worth it, I’ll refund you.
I often get these questions...
As soon as you can. Seriously. The more time you give yourself, the more income replacement and system options you’ll have to make your leave smooth.
You can go through the lessons at your pace and join a coaching session within the week. Moms have completed the plan in just a few short weeks.
Both! You’ll get on-demand content and weekly coaching calls for personalized support. Plus, our onboarding is very personal. I will be reviewing every single business and providing a personalized maternity leave plan.
Yes! We have two planning tracks for moms with teams and moms without teams. That way we can tailor the planning experience to your specific situation.
Yes! I spend such dedicated time on the front end assessing your business that when I deliver your customized plan you’ll be on the right track from day one.
Absolutely. Post in the group, bring it to coaching calls, or ask me directly.
Very. I lead weekly coaching calls, give direct feedback on your plan, help you create the clarity you need.
You have lifetime access to the material in the members area and to the coaching calls until baby comes. Then, we have a “moms on mat leave” call you can join for the duration of your leave.
If you want deeper support, 1:1 planning intensives are available — but completely optional.
One Last Thing (From One Business Owning Mama to Another)
If you’ve made it this far, you’re seriously considering partnering with me on your plan and I don’t take that lightly.
I remember wishing something like this existed when I was pregnant with my boys because I remember how uncertain everything felt.
These decisions and plans live half built in our brains and become something we silently carry for months.
Adding to the guilt of “not having it all together” like that mom we follow on Instagram.
What if it didn’t have to be that way? What if you could lean on the support of a community instead of feeling like you can’t express the challenges that this season naturally brings.
If you’re feeling scared or anxious, that’s totally normal.
My promise is I will hold space and create resources that support you through this process.
You don’t have to do this alone anymore.
Real Results. Real Maternity Leaves.
On average, moms who leverage our resources take 6 full weeks away from their business.
Some extend their leave to 8–12+ weeks with part or full-time support systems in place.
Many return to steady clients, active pipelines, and more streamlined businesses than when they left.
One of our moms recently had her biggest revenue day in company history… you guessed it… on maternity leave.
Ready to see what’s possible for your own maternity leave?
Let’s create a plan that protects your time with baby and doesn’t sacrifice everything you’ve built.